Few years ago, manufacturers of
ready‐to‐eat Indian food were baffled with the poor response to their
range of convenience foods. Beyond young single people, the market
refused to expand to families. Their research showed that families were
looking at saving time spent in the kitchen. What was going
wrong? Another research was commissioned, which showed that the woman
of the household preferred to add her ‘touch’ however little it may be,
before serving the meal. The market for gravies and mixes thus took
off. In managing our finances, several households tend to choose the
do‐it‐yourself path, to their disadvantage. There may be a high in
whipping up an exotic investment recipe for our households. But it
suffers the same risks that an amateur cook will bring, simply because
the off‐the‐shelf solution did not appeal to the ego.
We can take a better approach. We know
our nutrition needs and design meals that cater to the specific needs of
the family. We can exercise our choices in bringing the meal to the
table. We could similarly take hold of the planning of our finances and
our specific needs and use pre‐designed portfolios to meet those
needs. Mutual funds offer their portfolio management skills to help
households build their portfolios, so that the family’s financial
well‐being can be taken care of. The job of choosing the product and
deciding what works for us is still ours on which we could focus.
Financial planning is about taking
charge of the long term well‐being of the family. If we think our child
needs a glass of milk a day, we do not indulge in nurturing a cowshed
but buy packed milk off the shelves. If the child needs funding for
education and we know this means a large sum of money sometime into the
future, we can choose to buy an equity fund that gives us long term
growth. If we think our nutritional needs change as we age, we can buy
oats off the shelf. We make that decision to switch to the oats instead
of the craving for the parantha. But we still pick that oats pack off
the super market’s shelves.
Mutual funds represent that range of
pre‐packed products that enable us to implement our financial
plans. What they are made of and how they would contribute to our
financial health is pre‐defined. An equity fund will focus on growth
and carry long term benefits and short term risk. Our decision should
be about how much of equity we need to have, given our need. Just as we
decide how many rotis the teenage son will eat, compared to his
grandpa. Having made that decision, we buy a well-managed equity fund,
rather than wasting our energies in creating an equity portfolio, share
by share, on our own. Mutual funds enable us to focus on our core
planning needs, without frittering away our time doing elaborate chores
that can be efficiently outsourced.
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